Nota Perniagaan

5 Steps To Create Your Marketing Message

2010-04-25T05:33:00.000-07:00

Here are some tips for injecting pain and pleasure into your marketing messages:

Tell stories- people immediately connect with stories. If your story relates to an experience your prospect has had, they will immediately be reminded of the feelings they are fighting to avoid, or the feelings they'd love to feel again.

Make your prospect imagine- the mind is a powerful tool. Asking your prospect to visualize sets a stage for you to present painful / pleasurable situations. Tap into past experiences, or create hypothetical ones. When it comes to emotion, your prospect's brain will not make a distinction between fact and fiction.

Be confident in your product- when talking about your product or service, don't say what it might or could do for them. Explain what it will do. (Remember, your prospect needs to get rid of their pain or acquire pleasure as soon as possible. They need a guaranteed solution!)

Use the right words- make your message vibrant by using active verbs (example: Jane runs instead of Jane is running.) Also, use words associated with pleasure (babies, soft, relaxing etc.) or pain (dentist, suffering, trauma).

One last point: once you draw out the pain or pleasure, let your audience revel in it. Don't be too quick to move past the emotion. It's the emotion that moves people to action.

If you can successfully incorporate emotional stimulation in your marketing messages, you will be transporting your prospect to a buying state!

How to Sell: Attitude and Positive Mental Attitude

2010-04-16T06:29:00.000-07:00

How to Sell: Attitude and Positive Mental Attitude

By: Frankfurness

Frank Furness is an International speaker and consultant specialising in technology, sales, marketing and customer service. He has educated and inspired audiences in 48 countries. His latest book 'Walking with Tigers' - Success Secrets from the Word

Jauhi Pasar Yang Sesak

2010-04-14T11:40:00.000-07:00

Anda bersetuju dengan tajuk entri kali ini?

Ada yang berpendapat sesuatu perniagaan perlu menjual atau memberi perkhidmatan yang tertentu sahaja. Sebuah syarikat=satu produk sahaja.

Ada juga yang berpendapat jual sahaja apa yang boleh dijual. Contoh: kedai runcit, 7Eleven, KK.

Apapun, pastikannya UNIK.

How To Close A Sale

2010-04-10T03:22:00.001-07:00

Closing a sale is an art not a science. This short briefing will give you advice on how to get a customer to sign on the dotted line.

Source: Youtube

What is marketing?

2010-04-02T03:04:00.000-07:00

Marketing = Influence = Leadership

Source: Brand Fast Trackers

9 Components of...

2010-04-01T10:45:00.000-07:00

Source: Info Millions

Author: Bob Serling

The components of a successful marketing system are:

1. Generate leads

2. Qualify those leads

3. Sell to qualified leads
4. Get testimonials from satisfied customers

5. Resell your customers additional products

6. Get more testimonials for the back end products you've sold

7. Upgrade your customers to higher ticket products if applicable

8. Cross-sell other companies' products to your customers

9. Exploit your leads that never converted to sales.

**This is base on Information products' marketing.

Mulut ke Mulut- Pecalele

2010-03-27T21:48:00.000-07:00

Saya baru selesai membaca satu tajuk hasil tulisan Dr Irfan Khairi-Jutawan Internet kita =).

Tajuknya ialah Mulut ke Mulut. Dari buku beliau Nota Jutawan Nota Motivasi. Salah satu kaedah pemasaran dalam perniagaan dan ianya sememangnya PERCUMA!

Beliau menulis ada laporan yang mengatakan 60% daripada pelanggan anda datangnya daripada pemasaran mulut ke mulut.

Woah! Besar jumlah tu.

Saya teringat ada satu kedai makan di Desa Pandan. Satu kedai yang simple. Pada asalnya kedai ini hanya menjual makanan ala-ala masakan Kelantan walaupun tukang masaknya bukanlah berasal dari sana. Tukang masaknya orang Indonesia tetapi sudah lama menetap di Malaysia. Masakannya juga sedap.

Selepas itu tuan punya kedai menambah satu menu baru iaitu Pecalele. Menu dari Indonesia kalau tak silap saya. Makanan yang agak simple juga. Nasi putih-ayam kampung goreng/ ikan keli/ burung puyuh dan sambal pecal.

Boleh dikatakan pelanggan mereka sekarang datang hasil dari pemasaran mulut ke mulut ini. Memang ramai yang datang, hanya kerana nak merasa Pecalele ni. Sekarangni, kalau nak makan di sanapun, saya akan lalu dulu tengok samada ramai orang ataupun tidak.

Tuan empunya kedai kata setiap hari beliau akan guna berpuluh ekor ayam sehari hasil dari pemasaran percuma ini.

Anda juga boleh-pastikan beri perkhidmatan yang bagus disamping produk yang bagus

Which marketing model for you?

2010-03-25T10:06:00.000-07:00

Alliance Marketing
Ambush Maketing
Fusion Marketing
Guerrilla Marketing
Interuption Marketing
Metaphor Marketing
Permission Marketing
Telemarketing
Niche Marketing

What you should do?

2010-03-19T06:34:00.001-07:00

Make GREAT Impressions!

Inspirational Sales Quotes

2010-03-16T09:25:00.000-07:00

The difference between try and triumph

is just a little umph!

[Marvin Phillips]

Hampas pun boleh jadi hebat

2010-03-14T08:30:00.000-07:00

Ya, hampas kelapa pun boleh jadi hebat kalau kita pasarkan dengan cara yang hebat.

Bungkus cantik-cantik, iklankan selalu dan di mana-mana pun sampai dah set dalam kepala.

Memang kena berbelanja lebih untuk ini terutama produk yang hampas.

Idea ini terhasil apabila saya selesai menonton satu filem Malaysia tadi.

Kecewanya.

Tetapi cara pemasarannya sungguh hebat. Syabas diucapkan.

Great Sales Quotes

2010-03-10T03:54:00.000-08:00

Work for the fun of it,

and

the money will arrive some day.

by Ronnie Milsap

Ebook PERCUMA!

2010-03-08T00:38:00.000-08:00

Ya, ebook percuma dari En. Harlym Yeo.

Baru-baru ini saya berkenalan dengan beliau. Agak-agak anda bagaimana caranya kami berkenalan? Ya betul, dari Facebook. Hehe..

Masih belum berkesempatan untuk mengenali beliau dengan lebih dekat, walaubagaimanapun, beliau sudi untuk bekerjasama dalam berkongsi pengalaman dan panduan dalam tajuk PR & Media. Perbincangan akan diteruskan kemudian.

Berbalik kepada tajuk kali ini, beliau sudi menghadiahkan ebook ini kepada saya dan kepada anda semua.

Saya masih belum sempat membacanya-mungkin saya akan ulas atau komen tentangnya pada post yang akan datang.

Dapatkan sekarang! PERCUMA!

Download

Siapa penulis eBook ini?
Penulis merupakan seorang pengamal media dan penggiat dalam bidang perhubungan awam secara profesional. Melalui amalan dan pengalaman selama dua dekad dalam bidang pengiklanan, pemasaran dan penerbitan, beliau mempunyai kemampuan membina dan mengurus hubungan media dan agensi PR.

Sales Training-Plan Your Formula for Success

2010-03-07T06:20:00.000-08:00

Author:Christine Harvey
Sales Training - Great Sales Success for Women (and Men Too!) Key #1

In this 10 Key article series, learn how to catapult your career, your sales and your life through learning superior 'Saleswoman-ship.' Key #1 is Plan Your Formula for Success

Do you remember the last time you changed jobs? Did it require a mental adjustment of your self image? Chances are that uncertainties needed to be overcome. You needed time to grow into the new shoes.

I remember sitting on an airplane from London bound for Chicago to meet my first prospective client after I started my company. I still felt allegiance to my old company, my old job, and my old colleagues because I had no experiences to draw upon from my new role. If you are just starting out in sales, or changing companies, you may experience this too.

However, psychologists say that we can do a lot for ourselves to speed up the acclimation process for change. If we visualize ourselves working in the new role, feeling comfortable in the new role and succeeding in the new role, we will acclimate faster.

Why is positive visualization important to us in selling? The answer is straight forward. Whether we are new to sales or want to improve our returns, we'll be adopting new methods of operation. We'll be forcing ourselves in new directions, putting ourselves under new pressures, disciplining ourselves, setting new goals - all of these will require that we see ourselves differently. The sooner we do this, the sooner we'll succeed.

Let's look at the specific areas in which you'll want to see yourself operating successfully in the way of preparation for selling:

Success Preparation
Set overall goal Break the goal into daily work segments Carry out these daily segments Gain prospective customers Spend time on critical activities Create self-management system charts Organize our work systems

Set Overall Goal
Start at the top of the list and set your goals. What do you want to achieve? Calculate it in some concrete terms. Will it be a monetary figure, a percentage or multiple of a target set by your company, a possession to be achieved, or even a promotion?

Now think about how to convert that goal to the actual number of sales you need in order to achieve your target. Good. Now the next step is critical and this is the step most unsuccessful sales people avoid. Divide your total sales into weekly and daily sales and then calculate the work necessary to achieve that.

Calculate Workload

How many sales do I want? _____________

How many prospects will I need to see in order to make one sale?___________________

How many prospects do I need in order to reach my total sales target? __________________

How much activity do I need to do to generate one prospect?

- Telephone calls ____________

- Direct Mail letters ____________

- Exhibitions or seminars ___________

- Advertisements _____________

- Cold calling _____________

- Other ______________

- Other ______________

What daily activity schedule and results do I have to maintain in order to achieve my goal? (Include visits, telephone calls and all of the above.)

____________________________

____________________________

____________________________

By answering the questions above, you'll be ahead of 90% of your colleagues, and you'll kick-start your road to even greater success.

There are 10 Keys in the Great Sales Success for Women Series.

Visit http://great-sales-training.com/ for more information

About the author:
Business guru Christine Harvey is the author of 6 books sold in 24 languages by 48 publishers, including In Pursuit of Profit, Successful Selling in a Week, Secrets of the World's Top Sales Performers, Public Speaking and Leadership Building, and Can a Girl Run for President? Harvey's high-energy books can be considered the ultimate sales and marketing success guide. For more information visit http://christineharvey.com/

7 Prinsipal Dalam Pemasaran

2010-03-07T06:15:00.000-08:00

Petang semalam saya ada membuat satu perjumpaan dengan salah seorang bakal 'speaker' untuk syarikat saya. Beliau menerangkan kepada saya tentang produk latihan beliau dan saya anggap ianya sungguh menarik dan mulai waktu itu juga kami telah bersetuju untuk bekerjasama dan berharap dapat membantu antara satu sama lain dalam kearah mencapai matlamat dan tujuan kami.

Bagaimana kami boleh berkenalan? Melalui Facebook. Sekarang anda tentu nampak dan faham bagaimana kuasa Facebook tersebut. Facebook tidaklah berkuasa sebenarnya, tetapi bagaimana kita menggunakan sumber yang ada untuk berkembang. Sebelum pulang, beliau ada mengusulkan satu buku untuk bacaan saya. 'Think like a marketer'. Ditulis oleh Lauron Sonnier. Setelah bersalaman untuk pulang, saya singgah dahulu ke kedai buku untuk mencari buku tersebut.

Saya belum habis baca lagi, baru bab 3, tetapi ada satu perkongsian yang ingin saya berikan dimana ianya penting dalam bidang pemasaran.

7 principle:

1-Everything is marketing

2-Everyone is marketer

3-Marketing is not sales

4-It's not all about you

5-It's not what you do, but how you do it that counts

6-Consistency and constancy are key

7-Marketing must be constant in thought and constant in action

Why No Public Relations Strategy Is Dangerous

2010-03-07T06:13:00.001-08:00

Don't make the mistake of thinking that you do not need a public relations strategy, no matter how big or small your business is. Information travels fast, and rumors and gossip travel even faster.

Therefore, you need to have someone who can control these items before they hurt you. Your image is also an important thing to consider. It is crucial to your business and to your company that you have a positive image when it comes to the public.

You want to be able to gain customers and to make your clients feel comfortable. For these two things, you need to have a positive image. A public relations strategy is the only way to make sure that you are able to get a positive image, and to keep your image that positive. Companies without public relations strategies are going to be much more likely to fail.

Therefore, it is very important that you find not only a good strategy, but that you also find a PR specialist who is experienced, hard working, and committed.

Source: http://guides.ffsc-chamber.com

Malasnya nak buat call.

2010-03-07T06:12:00.000-08:00

'Cold call' adalah salah satu aktiviti yang boleh dianggap wajib apabila kita ingin mencari pelanggan baru-terutama kepada agen insurans-agen unit trust-banyak lagi.

Sifat malas dan takut akan wujud apabila akitiviti ini hendak dilakukan.

Kenapa ini berlaku?

1- Tak tahu nak telefon siapa- Anda boleh mulakan dengan nombor-nombor yang ada dalam 'handphone' anda.

2- Takut bil tinggi menggila- Cuba dapatkan pakej-pakej yang disediakan oleh Maxis-Celcom-Digi-Telekom dimana mereka ada menyediakan pakej penjimatan untuk anda.

Tahukah anda- Telekom ada pakej dengan hanya RM10 sebulan, anda boleh membuat panggilan ke 'fixedline' tanpa had? Jimatnya!

Hubungi mereka sekarang!

3. Tak tahu apa yang nak dicakap- Apa kata anda buatkan satu skrip atau dialog-ini akan membantu anda lebih yakin masa perbualan nanti.

4. Ok ke suara saya dalam 'phone'?- jangan risau, tak ada orang kisah melainkan anda ingin menyanyi.

5. Berapa banyak nak kena buat?- Lagi banyak lagi bagus.

Find events for offline networking on Facebook & Linkedln

2010-03-07T06:11:00.000-08:00

Personal Brand Image and your Personal Brand Identity, where the Personal Brand Image is how your peers perceive you and your identity, personality, values, skills, and abilities. Your Personal Brand Identity is who you really are (identity, personality, values, skills, and abilities) and what you want to communicate to others.

There are a lot of ways in which you can align the two, but today we will focus on networking and events.

When you see someone at a restaurant, in a meeting room, or at a networking event, you will automatically add definitions to your image of that person. If she is having lunch with a head hunter that you recognize, it will probably empower certain areas of her brand image such as skill level and professionalism, while having dinner with her daughter will add to her image of being a good mother, emotional skills etc. The bottom line is, your brand image is affected by the company you keep.

Reed more @ Brand-yourself

Branding

2010-03-07T06:08:00.000-08:00

The main purpose of branding is to get
more people to buy more stuff
for more years at a higher price.

Any brand can be charismatic.
EVEN
YOURS.

source: Brand Gap by MARTY NEUMEIER

Zoel-Pinjam seribu

2010-03-07T06:06:00.000-08:00

Mat : Zoel, aku nak pinjam RM1000 la dari kau, boleh ke?

Zoel : Banyak tu Mat, tak boleh la kot.

Mat : Kalau doktor nak pakai duit ko RM5000, kau kena bagi tak?

Zoel : Doktor mana pulak? Sebab apa?

Mat: Doktor kat hospital la. Dia minta sebab ko nanti nak kena bedah.

Zoel : Ha!? Uish, kalau macamtu kena bagila, tapi banyak tu.. Alahai (fikir duit lagitu...haha..)

Mat : Jangan risau, aku selamatkan RM5000 kau yang akan datang dengan syarat kau ikut nasihat aku sekarang, lagipun aku bukan nak RM1000 pun, Rm50 je sekarang..

Zoel : Huhu.. Yeke? Boleh..Boleh.

Mat: Salam dulu..Hehe...

Selamat Datang

2010-03-07T06:02:00.000-08:00

Selamat datang-Selamat melawat-Selamat berziarah..

Walau apa pun tujuan anda ke blog ini, saya mengucapkan selamat kepada anda.

Setengah jam yang lalu, saya mendapat satu idea untuk mewujudkan blog " Nota Perniagaan" ini.

Walaupun perkataan perniagaan itu membawa satu maksud yang meluas, untuk waktu ini saya ingin menulis dan berkongsi dengan anda tentang pemasaran, penjualan dan juga motivasi.

Saya berharap dapat berkongsi dengan anda dari sudut pandangan, pengalaman dan juga pembacaan saya sendiri. Terdapat banyak kelemahan dalam blogsite ini, namun saya akan berusaha memperbaikinya pada masa yang akan datang untuk manfaat saya dan anda semua.

Sekian, terima kasih

Salam Gemilang

Zoelhilmi